Cedrata Tassoni was first launched in 1956, and soon became an authentic icon. The beverage comes in a 180 ml bottle of clear dimpled glass which enhances its sparkle and colour, recalling the peel of this particular citrus fruit and its freshness. No label: initially the name of Tassoni Soda was stamped directly onto the bottle. Down through the years, the bottle became even simpler: the brand and ingredients are only indicated on the unmistakable green and yellow bottle top. On the new bottle of 2011, the wording reappeared on the glass as a “retro” tribute to the tradition and history of Cedrata Tassoni.